Donna Karan Fall 2008

Donna Karan FW08

High & low value
Generally high chroma

2 major color combinations
# Combo 1: Purple Red, Burgundy red + Black
# Combo 2: Soily yellow, Dim military green + Black Black can also be found in some pieces solely

• Contrasts from the coolness of the previous season
• Combo 1 consists of aggressive colors, they give a very warm feeling
• Combo 2 consists of natural colors
• Show the colors of fallen leaves that are common in autumn & winter
• A very cozy, warm winter is created by using the 2 color combos

Shows the flexible use of colors

• Purple Red + Burgundy red (Mono chromatic)
• Purple Red/Burgundy red + Soily yellow (Analogous)
• Soily yellow + Dim military green (Analogous)
• Purple Red/Burgundy red + Dim military green (Split complementary)
• Black (Achromatic)

Yellow is introduced as one of the major colors, influenced by the color use in fall winter 07. A shimmering yellow one piece was shown in fall winter 07 to test market response towards new colors. Probably because the sales of the yellow dress was good in the previous season, it is introduced again in fall winter 08 as a major color. There are more than one piece of yellow outfit in the collection. In order to suit the brand image of Donna Karan the value of the yellow is increased and chroma of the yellow is decreased. Transoformed the shimmering yellow into soily yellow, the new yellow looks natural but still stands out from the collection. It is coherent to the tone of the rest colors in the collection